sobre artesanal siendo levantado por una modelo

Claudia Akel: We show off tradition

Until a few years ago, brands that nurture the work of artisans and the richness of their ancestral knowledge, for the creation of their works or the realization of their designs, do it in a more conscious and responsible way.

Supporting local art is an altruistic decision, which also entails a great sense of belonging. Connecting brands with the cultural richness and artisanal legacy of the tribes means going beyond being part of a textile industry; it has to do with getting closer to the indigenous communities and giving them back the leading role they have been denied.

Claudia Akel’s design work focuses on fully preserving the textile techniques of the artisans, turning them into unique and exclusive creations. In other words, if before the artisan’s work was at the mercy of the mass production of a product for tourist consumption -which puts at risk the loss of identity- today we highlight the manual techniques that safeguard the knowledge and the legacy, without responding to the voracious demand.

What is the importance of buying products born from artisanal knowledge?

red wayuu handbag on a ladders

Buying products of ancestral origin promotes circular fashion and sustainable fashion. In Colombia and Latin America, some brands seek to keep local and community economies alive through the responsible promotion of their knowledge, their ecosystems and the habitat where they coexist and coexist.

This makes development for communities a process that is not invasive and arbitrary, but, on the contrary, one that thinks of innovation as a source of empowerment and recognition.

When you buy a Claudia Akel product, you are buying it consciously. We work together with more than seven indigenous Colombian and Latin American ethnic groups, to whom we pay tribute in the artistic and unique intervention that the designer makes to each garment.

Claudia Akel is a Cartagena-based brand that carefully and artistically intervenes each indigenous design; from Wayuu or Arhuaca backpacks, to Werrengue baskets or Putumayo hats.

 

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It is the responsibility of each brand, but also a duty of the buyer to ask about the origin of the products, the conditions where it was created and the knowledge behind the piece. This speaks of textile traceability and ethical fashion.

In the end, we must turn fashion into an ethical and transparent space where creations do not impose a lifestyle, but a conscious consumption. One that truly connects.

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